Inspired By
Drawing inspiration from the vibrant world of Mexican cuisine, the sticker brand logo is a playful homage to the iconic imagery of Mexican food restaurants. We infused elements from various restaurant logos to capture the lively spirit.
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Research-based on the initial direction of the brand. Building a mood board to establish an initial direction the rest of the brand elements could take.
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The elements that were built were the following.
• Logo
• Colors
• Website mockup
The Mark
The final mark we felt leaned into the initial direction of the feel of a Mexican taco stand. The logo's font has been carefully chosen to evoke the initial desired aesthetic, capturing the essence of a bustling, authentic street food experience. To further enhance this connection, the logo features cutouts reminiscent of papel picado, the decorative paper banners commonly seen in Mexican celebrations. These cutouts add a playful and festive touch, reinforcing the cultural roots and joyful spirit that our brand embodies.
COMING TO LIFE
The Website
The website was mocked up to be a play-off of a restaurant or food-like website, where one can order a pre-pack piece or order a la carte.